Hitachi Trade Ads

This is the first series of corporate and dealer trade ads for Hitachi Construction Machinery Loaders America Inc previously Kawasaki Loaders, then KCMA Corporation), our long-time client that entered into a joint venture in 2010 and has now completely transitioned to the Hitachi brand. In addition to navigating complex global branding standards and crazy deadlines, the three-stage rebranding process has included everything from extreme retouching to “repaint” several loaders to keeping track of timelines for releasing various messages, brand identities, photo libraries and specifications during the transitional process.